Unofficial English translation for information only. In case of discrepancy, the Turkish text prevails. This translation is not legal advice.
Turkish source: Law No. 6502, Official Gazette 28/11/2013, No. 28835. Turkish text as published on mevzuat.gov.tr, checked on 26 October 2026: https://www.mevzuat.gov.tr/mevzuat?MevzuatNo=6502&MevzuatTur=1&MevzuatTertip=5
PART FIVE – Informing Consumers and Protecting Their Interests
Article 54 – Price label
(1) Goods offered for retail sale, or their packaging or containers, must bear a label that is easily visible and legible and shows the sale price, including all taxes payable by the consumer, and the unit price, as well as the place of production and distinguishing features; where affixing a label is not possible, lists containing the same information must be posted in suitable places where they can be seen. Lists showing the tariffs and prices of services shall also be prepared and posted in accordance with this Article.
(2) If there is a difference between the price stated on labels, tariffs and price lists and the price at the cash register, the price that is more favorable to the consumer shall apply.
(3) The discounted sale price and the pre-discount price of goods or services offered for sale at a discount shall be shown in tariff and price lists and on labels. The seller or provider bears the burden of proving that goods or services offered for sale at a discount are offered at a price lower than their pre-discount price.
(4) The Ministry, municipalities and relevant chambers are responsible for carrying out the work relating to the implementation and monitoring of the provisions of this Article.
(5) Labels, tariffs and price lists, the duration of discounted sales, and other procedures and principles of implementation shall be determined by regulation.
Article 55 – Instructions for introduction and use
(1) Goods made available for consumer use must be offered for sale with instructions in Turkish for their introduction and use, installation, maintenance and simple repair, and, where necessary, with a label containing international symbols and signs.
(2) Where matters relating to the safe use of a good are indicated on the good, written and spoken statements must be in Turkish.
(3) If, under the relevant technical regulation, goods may be harmful or dangerous to human health or the environment, explanatory information and warnings concerning that fact must be placed or written on the good or in the instructions for introduction and use in a clearly visible and legible manner to ensure the safe use of the good.
(4) The manufacturer and importer are responsible for preparing the instructions for introduction and use in Turkish; the seller is responsible for providing them to the consumer and proving that they have been delivered.
(5) The goods that must be sold with instructions for introduction and use and a label, the minimum elements that these must contain, and other procedures and principles of implementation shall be determined by regulation.
Article 56 – Warranty certificate
(1) Manufacturers and importers are required to issue a warranty certificate, the content of which is determined by regulation, for goods manufactured or imported for consumers. The seller is responsible for completing this certificate and providing it to the consumer.
(2) The warranty period shall be at least two years, starting from the date of delivery of the good. However, the warranty conditions for certain goods may, due to their nature, be determined by the Ministry using another unit of measurement.
(3) If the consumer has exercised the right to repair among the elective rights specified in Article 11 of this Law, the consumer may exercise the other elective rights set out in Article 11 if the good malfunctions again during the warranty period, the maximum period required for its repair is exceeded, or it is understood that repair is not possible. The seller may not reject the consumer’s request. If this request is not fulfilled, the seller, manufacturer and importer shall be jointly and severally liable.
(4) The goods that must be sold with a warranty certificate and other procedures and principles of implementation shall be determined by regulation.
Article 57 – Optional warranty
(1) An optional warranty means an additional undertaking given by the seller, provider, manufacturer or importer concerning the good or service, including replacement, repair, maintenance, refund and similar matters, without prejudice to the consumer’s legal rights.
(2) No costs may be claimed from the consumer during the term of an optional warranty undertaking on account of the exercise of the rights undertaken.
(3) The person giving the undertaking is bound by the statements contained in the relevant advertisements and announcements, in addition to the undertaking itself. The undertaking must state that the consumer’s legal rights are reserved, the conditions for benefiting from the warranty, its duration, and the name and contact details of the person providing the warranty.
(4) The optional warranty undertaking must be provided to the consumer in writing or by means of a durable data storage medium.
(5) The optional warranty undertaking binds the person giving it even if it does not possess the characteristics provided for in this Article.
Article 57/A – Refurbished goods
(Added:24/3/2022-7392/9 art.)
(1) Refurbished goods are used goods offered for sale again after improvements have been made to their hardware, software or physical characteristics.
(2) A warranty of at least one year from the date of delivery to the consumer must be provided for refurbished goods. However, the warranty conditions for certain goods may, due to their nature, also be determined by the Ministry using another unit of measurement.
(3) Goods specified by regulation may be sold as refurbished goods only on condition that they are refurbished at centres authorized by the Ministry.
(4) Refurbishment centres are required to obtain an authorization certificate from the Ministry.
(5) Where verification is required as to whether goods containing electronic identity information are used and registered, such verification shall be carried out using the records of the Information and Communication Technologies Authority by the Ministry, the refurbishment centre and the authorized purchaser, in accordance with the procedures and principles determined by the Ministry.
(6) The goods to be refurbished by refurbishment centres, the establishment and responsibilities of refurbishment centres, and other procedures and principles of implementation shall be determined by regulation.
Article 58 – After-sales services
(1) Manufacturers or importers are required to provide after-sales maintenance and repair services for the goods they manufacture or import throughout the service life determined by the Ministry.
(2) For goods specified by regulation, manufacturers or importers are required to obtain an after-sales service qualification certificate approved by the Ministry and to keep up to date in the system established by the Ministry the information concerning all authorized service stations. [17]
(3) The repair period for a good at authorized service stations may not exceed the maximum period determined by regulation.
(4) Manufacturers or importers may establish authorized service stations themselves or use existing service stations or service organizations, provided that they remain responsible for the services provided by those stations.
(5) Service stations operating independently of any manufacturer or importer are also responsible to the consumer for the services they provide. (Added sentence:24/3/2022-7392/10 art.) Such service stations are required to use the expression “independent service” in all media and in their activities in a manner that is easily visible and legible.
(6) If the importer ceases its commercial activities for any reason, the seller, manufacturer and new importer shall be jointly and severally responsible for providing maintenance and repair services throughout the warranty period. After the warranty period has expired, the manufacturer or new importer is required to provide maintenance and repair services throughout the service life.
(7) (Amended:24/3/2022-7392/10 art.) If, after the warranty period has expired, the manufacturer or importer does not provide the after-sales service for the good throughout the service life determined by the Ministry, the consumer may claim compensation for the damage.
(8) (Added:24/3/2022-7392/10 art.) The goods for which after-sales service must be provided, the minimum number of authorized service stations to be established, maximum repair periods, the responsibilities of service stations, and other procedures and principles of implementation shall be determined by regulation.
Article 59 – Raising consumer awareness
(1) The Ministry of National Education shall make the necessary additions to the curricula of formal and non-formal educational institutions concerning the raising of consumer awareness, after obtaining the opinion of the Ministry.
(2) Radio and television broadcasters operating nationwide are required to broadcast programmes aimed at raising consumer awareness between 08.00 and 22.00 for at least fifteen minutes per month. Information on the date, time, duration and content of the broadcasts shall be regularly submitted each month in list form to the Radio and Television Supreme Council. Broadcasts made outside these hours shall not be counted toward the monthly fifteen-minute period. These periods shall be monitored by the Radio and Television Supreme Council, and the results shall be reported to the Ministry.
Article 60 – Consumer awards
(1) Consumer awards are awards given for the purposes of protecting and raising awareness among consumers and encouraging them to exercise their legal rights.
(2) Awards given under the name of a consumer award or similar names must be given without obtaining any benefit and must be based on objective criteria announced in advance.
(3) The procedures and principles relating to the granting of consumer awards shall be determined by regulation.
PART SIX – Commercial Advertising and Unfair Commercial Practices
Article 61 – Commercial advertising
(1) Commercial advertising consists of announcements in the nature of marketing communications, made by advertisers through written, visual, audio or similar means in any medium, in connection with trade, business, craft or a profession, for the purpose of promoting the sale or rental of a good or service, or informing or persuading members of the target audience.
(2) Commercial advertisements must comply with the principles determined by the Advertising Board, public morals, public order (ordre public) and personal rights, and must be accurate and honest.
(3) Commercial advertisements that deceive consumers or exploit their lack of experience or knowledge, endanger life or property, encourage acts of violence or the commission of offences, harm public health, or exploit the sick, elderly, children or persons with disabilities may not be made.
(4) The inclusion and presentation, for advertising purposes, in articles, news, broadcasts and programmes of names, brands, logos or other distinctive shapes or expressions relating to goods or services, or of trade names or enterprise names, without clearly stating that they are advertisements, shall be considered covert advertising. Covert advertising in audio, written or visual form is prohibited in all means of communication.
(5) Comparative advertising may be made for competing goods or services that meet the same needs or serve the same purpose.
(6) Advertisers are obliged to prove the accuracy of the claims made in their commercial advertisements.
(7) Advertisers, advertising agencies and media organizations are obliged to comply with the provisions of this Article.
(8) Restrictions to be imposed on commercial advertisements and the procedures and principles to be observed in such advertisements shall be determined by regulation.
Article 62 – Unfair commercial practices
(1) A commercial practice shall be deemed unfair if it fails to comply with the requirements of professional diligence and materially distorts, or is likely to materially distort, the economic behaviour of the average consumer it reaches or the average member of the group to which it is directed in relation to a good or service. In particular, misleading or aggressive practices, as well as practices listed in the annex to the regulation, shall be deemed unfair commercial practices. Unfair commercial practices directed at consumers are prohibited.
(2) If it is alleged that a commercial practice is unfair, the person engaging in that commercial practice is obliged to prove that the practice is not an unfair commercial practice.
(3) Where an unfair commercial practice is carried out through advertising, the provisions of Article 61 of this Law shall apply.
(4) The procedures and principles for identifying and monitoring unfair commercial practices, and the practices that shall in all cases be deemed unfair commercial practices, shall be determined by regulation.
Article 63 – Advertising Board
(1) An Advertising Board shall be established, which is responsible for determining the principles to be observed in commercial advertisements and making regulations to protect consumers against unfair commercial practices; conducting examinations and, where necessary, inspections within this framework; and, based on the results of such examinations and inspections, ordering suspension or correction by the same method, imposing an administrative fine, or, where deemed necessary, imposing a precautionary suspension penalty for up to three months or ordering the removal of content and/or blocking of access. The Board may delegate its authority to issue a precautionary suspension decision to the Chair of the Advertising Board. The decisions of the Board shall be implemented by the Ministry.[18]
(2) The Advertising Board, whose chairmanship is carried out by the relevant Director General appointed by the Minister, consists of:
a) (Amended:24/6/2026-7587/24 art.) one member appointed by the Ministry from among the deputy directors general of each of the following: the General Directorate, the General Directorate of Tradesmen, Craftsmen and Cooperatives, the General Directorate of Legal Services, the General Directorate of Domestic Trade and the General Directorate of International Service Trade,
b) one member appointed by the Ministry of Justice from among judges or public prosecutors serving in administrative positions in that Ministry,
c) one member appointed by the Ministry of Food, Agriculture and Livestock,
ç) one member appointed by the Ministry of Health,
d) one member appointed by the Ministry of Culture and Tourism,
e) one member appointed by the Radio and Television Supreme Council,
f) one member from the Turkish Standards Institution,
g) one member to be elected by the metropolitan municipalities of Ankara, Istanbul and Izmir from among themselves,
ğ) one member appointed by the Council of Higher Education from among faculty members specializing in advertising, communication or commercial law,
h) one member appointed by the Union of Chambers and Commodity Exchanges of Türkiye from among the members of the Türkiye Media and Communication Council,
ı) one member appointed by the Confederation of Turkish Tradesmen and Craftsmen,
i) one member to be elected by the Consumer Council from among the representatives of consumer organisations participating in the Council,
j) one member to be elected by associations of advertisers or, if any, their umbrella organizations,
k) one member to be elected by associations of advertising agencies or, if any, their umbrella organizations,
l) one pharmacist member appointed by the Turkish Pharmacists’ Association,
m) one dentist member appointed by the Turkish Dental Association,
n) one doctor member appointed by the Central Council of the Turkish Medical Association,
o) one lawyer member appointed by the Union of Turkish Bar Associations,
and consists of twenty-three members, including the Chair.[19]
(3) The term of office of Board members is three years. Those whose terms have expired may be appointed or elected again. If a membership becomes vacant for any reason, an appointment or election shall be made within one month to fill the vacancy in accordance with the principles set out in the second paragraph. The term of office of a member whose term has expired shall continue until the new member takes office.
(4) The Board shall meet at least once a month or whenever needed, upon the call of the Chair.
(5) The Board shall convene with at least thirteen members, including the Chair, present and shall decide by an absolute majority of those attending the meeting. (Added sentence:24/3/2022-7392/11 art.) If the Chair cannot attend the meeting, the relevant deputy director general of the Ministry shall chair the Board. In the event of a tie, the side for which the Chair votes shall constitute the majority.[20]
(6) The Ministry shall establish specialist commissions in sectoral fields to assist the Board in making decisions. The commissions shall consist of at least three and at most five persons, including the chair.
(7) The attendance fees and remuneration payable to the Chair and members of the Board and the chairs and members of specialist commissions, and the procedures and principles relating thereto, shall be determined by the Ministry after obtaining the favourable opinion of the Ministry of Finance.
(8) The Board shall conduct its examination on the basis of a file containing the relevant documents. Secretariat services for the Board shall be provided by the General Directorate.
(9) Where it deems necessary, the Board may seek the opinions of universities with relevant expertise, private-law legal entities and natural persons on matters requiring special expertise.
(10) The decisions of the Board shall be announced by the Ministry for the purpose of informing consumers, raising their awareness and protecting their economic interests.
(11) The establishment, duties, working procedures and principles of the Advertising Board and specialist commissions, as well as their secretariat services and other matters, shall be prescribed by regulation.
Notes
[17] By Article 10 of Law No. 7392 dated 24/3/2022, the phrase “and to enter up-to-date information on all authorised service stations into the system established by the Ministry” was added after the phrase “obtain a certificate” in this paragraph.
[18] By Article 18 of Law No. 7511 dated 23/5/2024, the phrase “or a decision to remove the content and/or block access” was added after the phrase “suspension penalty” in this paragraph.
[19] By Article 24 of Law No. 7587 dated 24/6/2026, the phrase “nineteen” in this paragraph was amended to read “twenty-three”.
[20] By Article 24 of Law No. 7587 dated 24/6/2026, the phrase “eleven” in the first sentence of this paragraph was amended to read “thirteen”.